Both charge per seat, so the comparison comes down to the seat price at the tier you actually need, plus HubSpot's one-time onboarding fee. HubSpot's Starter tier, at its current promotional price, is cheaper than any Pipedrive plan. Above Starter, Pipedrive's top plan ($79/seat) costs less than HubSpot Sales Hub Professional ($90/seat), and Pipedrive charges no onboarding fee on any plan.
Pipedrive pricing (per seat per month, billed annually)
| Plan | Price | Per seat per year |
|---|---|---|
| Lite | $14 | $168 |
| Growth | $39 | $468 |
| Premium | $59 | $708 |
| Ultimate | $79 | $948 |
There's a 14-day free trial and no free plan. Pipedrive says annual billing saves up to 42% compared with monthly. Add-ons are extra: LeadBooster, Projects, Campaigns, Web Visitors and Smart Docs, from $13.33. Full breakdown: Pipedrive pricing.
HubSpot Sales Hub pricing (as shown with "Pay Annually" selected)
| Plan | Price shown | Struck-through price shown | Required one-time onboarding |
|---|---|---|---|
| Free | $0, up to 2 users | none | |
| Starter | $7 /mo/seat | $20 /mo/seat | none shown |
| Professional | $90 /mo/seat | $100 /mo/seat | $1,500 |
| Enterprise | $150 /mo/seat | $3,500 |
The $7 Starter price appears under a "Save up to 65% on Starter… New customers only… limited time" banner. We could not capture HubSpot's "Pay Monthly" prices. Full breakdown: HubSpot pricing. HubSpot's plans page: hubspot.com/pricing/sales
Total cost for small teams
Assumptions:
- Annual billing.
- No add-ons or extra HubSpot credits.
- Year 1 includes HubSpot onboarding.
- HubSpot Starter is shown at both the promotional $7 and the struck-through $20.
These are illustrations, not quotes.
5 reps
| Plan | Year 1 | Year 2+ |
|---|---|---|
| HubSpot Starter at $7 | $420 | promo is limited-time |
| HubSpot Starter at $20 | $1,200 | $1,200 |
| Pipedrive Lite | $840 | $840 |
| Pipedrive Growth | $2,340 | $2,340 |
| Pipedrive Premium | $3,540 | $3,540 |
| Pipedrive Ultimate | $4,740 | $4,740 |
| HubSpot Sales Professional ($90 × 5 × 12 + $1,500) | $6,900 | $5,400 |
10 reps
| Plan | Year 1 | Year 2+ |
|---|---|---|
| HubSpot Starter at $7 | $840 | promo is limited-time |
| HubSpot Starter at $20 | $2,400 | $2,400 |
| Pipedrive Lite | $1,680 | $1,680 |
| Pipedrive Growth | $4,680 | $4,680 |
| Pipedrive Premium | $7,080 | $7,080 |
| Pipedrive Ultimate | $9,480 | $9,480 |
| HubSpot Sales Professional ($90 × 10 × 12 + $1,500) | $12,300 | $10,800 |
What the numbers say: at both team sizes, HubSpot Sales Professional costs more than any Pipedrive plan in year 1. With 10 reps, HubSpot Professional is $2,820 more than Pipedrive Ultimate in year 1 and $1,320 more each year after. At the entry level, it depends on the HubSpot promotion. At the promotional $7, HubSpot Starter is cheaper than Pipedrive Lite. At the struck-through $20, Pipedrive Lite is cheaper ($840 vs $1,200 for 5 reps). Compare the features you need before you compare the totals.
Where the hidden costs are
Pipedrive:
- Add-ons, priced "starting from" with no billing unit stated:
- LeadBooster: from $32.50
- Projects: from $16.66
- Campaigns: from $13.33
- Web Visitors: from $41
- Smart Docs: from $32.50
- Monthly billing: up to 42% more than annual.
- VAT for EU customers.
HubSpot:
- Onboarding: $1,500 for Sales Professional, $3,500 for Enterprise.
- Starter promotion: the $7 is for new customers and time-limited, so budget renewals at the $20 shown struck through.
- HubSpot Credits: AI features run on credits. Starter includes 500, Professional 3,000, Enterprise 5,000.
- Other Hubs: marketing or service tools are separate Hubs, each with its own price.
Which fits which team?
- Choose HubSpot Starter or Free if you have 1–2 users who want a free CRM, or a small team that can buy during the Starter promotion. It also suits teams that expect to add HubSpot's marketing or service Hubs later.
- Choose Pipedrive Growth or Premium if your reps work from email and pipelines and you want automations, sequences and forecasting (Growth), or lead routing, scoring and e-signatures (Premium) without an onboarding fee.
- Choose Pipedrive Ultimate over HubSpot Professional if you need advanced security, data enrichment and a sandbox (all in Ultimate) and want the lower per-seat price. Check HubSpot Professional's feature list first if you need its specific tools.
FAQ
Is Pipedrive cheaper than HubSpot?
At the entry level, it depends on HubSpot's promotion. HubSpot Starter is shown at $7/seat (promotional, with $20 struck through) against Pipedrive Lite's $14. Above that, yes: Pipedrive's most expensive plan ($79/seat) costs less than HubSpot Sales Professional ($90/seat), which also needs a $1,500 onboarding fee.
Does Pipedrive charge onboarding?
No onboarding fee is listed. Pipedrive says implementation is free on plans over $400 a year.
Does HubSpot have a free CRM?
Yes, for up to 2 users. Pipedrive has a 14-day trial but no free plan.
How much is HubSpot Sales Hub Professional per user?
HubSpot shows $90/mo/seat with "Pay Annually" selected ($100 struck through), plus $1,500 one-time onboarding.
Have these prices changed recently?
See our SaaS price increase tracker. Prices were last checked 2026-10-15.